Inside the New Definition of Toughness in Sport

Today, a new definition is emerging — one that sees mental health not as a weakness to overcome, but as a strength to cultivate.

Inside the New Definition of Toughness in Sport

What makes a good brand book?

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How to create a good brand book?

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Important elements of a good design brand book

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What brand book references can I use?

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A brand book can always keep evolving

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For decades, the word tough has defined sport. It’s been stitched into jerseys, echoed in locker rooms, and passed down through generations: play through pain, silence your doubt, keep your head down and grind.

But as athletes from local fields to global arenas are beginning to reveal, that version of toughness has come at a cost — one measured not in wins and losses, but in anxiety, exhaustion, and quiet suffering.

This mindset doesn’t just impact professionals — it filters down to the youngest levels of sport. Kids under 12, still forming their identities and confidence, often feel the same pressure to “be tough.” For many, that pressure becomes too heavy to carry, leading to burnout, loss of joy, and an increasing rate of early dropout from sport altogether.

Today, a new definition is emerging — one that sees mental health not as a weakness to overcome, but as a strength to cultivate. Because when sport prioritizes wellbeing, confidence, and emotional growth, more kids stay in the game — and everyone wins.

The Silent Pressure of Performance

The pursuit of excellence has always demanded more than physical skill. Beneath every sprint, every save, and every goal lies a relentless pressure — to meet expectations, to please coaches, to justify the sacrifice. For many, that pressure becomes internalized, transforming passion into performance anxiety.

Add to that the constant noise of social media, the fragility of injury recovery, and the daily balancing act of school, work, or family life, and the psychological load can be overwhelming. The truth is, mental health is not separate from performance — it is the foundation of it.

A Cultural Shift in Motion

The culture of silence is beginning to crack. From Christine Sinclair’s quiet leadership to Michael Phelps’s candid discussions about depression, elite athletes are rewriting the narrative — showing that vulnerability and victory can coexist. Their honesty reverberates across locker rooms and living rooms alike, giving others permission to speak openly, to seek help, and to be human.

But this change cannot rest solely on the shoulders of athletes. Coaches, administrators, and organizations play an equally crucial role in shaping environments where honesty is met with understanding — not punishment. A simple “How are you, really?” or more emphasis on the fun of playing can be as powerful as any pre-game speech.

From Awareness to Action

Awareness is only the first step. What comes next must be structure: training coaches to recognize signs of emotional fatigue, providing access to counseling and sports psychologists, and normalizing mental health check-ins as much as physical ones.

Platforms like SportsShare are helping clubs make this cultural shift tangible. Through private team hubs, communication tools, and educational resources, organizations can foster communities where mental health is openly discussed, supported, and prioritized — not as an afterthought, but as a pillar of performance. 

Our resources are vetted and already available for organizations to tap into as soon as they launch their communities on SportsShare, meaning they don’t have to develop or deliver them internally — a crucial advantage for staff already stretched too thin.

Redefining Toughness

The future of sport depends on this evolution. True toughness is no longer measured by silence, endurance, or the ability to suffer unseen. It’s measured by courage — the courage to speak, to listen, and to care.

Because the future of sport starts at the grassroots level — where young athletes learn what strength truly means. The strongest players aren’t the ones who push past pain at all costs, but those who feel supported enough to pause, speak up, and play with both strength in their bodies and peace in their minds.

For organizational leaders ready to build stronger, healthier teams grounded in shared values — the opportunity starts with culture. When clubs invest in education, wellbeing, and connection, they don’t just create better players; they create better experiences for everyone involved.

Learn more about how SportsShare can help your organization lead with purpose: https://www.sportsshare.com/organizations

Ty Summach | CMO

About the author

Ty Summach is a versatile executive who is supporting the growth of SportsShare and contributing to various innovation hubs with extensive leadership experience.